SwissGear approached us to overhaul their website as they focused on bringing their big box retail operation into their own online retail shop. Having a brand as ubiquitous as the Swiss Army family lead our client's customers to search them out online, as SwissGear has spent the past twenty years selling their products through retail stores across the country. Mostly repeat buyers, SwissGear customers were eager to switch to the online retail option, the name and quality of the products keeping them exceptionally brand-loyal.
Most importantly, the mobile site needed a total overhaul. Bringing together a bare-bone minimal design, we simplified the site to take you from homepage to checkout in just finger taps.